British boatbuilder, Fairline Yachts, re-appointed Boats.co.uk as the latest addition to its dealer network. As a distributor for the Balearic Islands from its Cala d’Or, Mallorca, base and from its Essex Marina head office in the UK, the Boats.co.uk teams will operate as Fairline Cala d’Or and Fairline East Coast (UK) respectively providing sales and aftercare from both locations.
In Mallorca, Boats.co.uk will work in collaboration with Fairline’s existing dealers in Menorca, South Mallorca and Ibiza to offer sales and aftersales operation across the islands.
Boats.co.uk is one of the UK’s largest boat sales centres. Most recently representing Princess Yachts, Boats.co.uk was previously a Fairline dealer for 12 years up to 2015.
In November 2021, Fairline announced Paul Grys would succeed Peter McNulty as its new chief executive officer, while in September 2021 the boatbuilder secured extra finance to fuel increased boat production and meet the rise in customer demand.
James Barke, managing director at Boats.co.uk, says: “It is great to be back working with the team at Fairline again. We share the same vision, to provide the very best boating experience, and with our highly skilled team we can offer our clients both outstanding yachts and a first-class after-sales service. Fairline has a host of exciting new product launches in the pipeline and, having sold a large number Fairline yachts previously, we know our customers have a great affinity with the brand. We’re looking forward to presenting Fairline to our clients across the East Coast of the UK and the Balearics, where there are more Fairlines per square kilometre than anywhere else in the world.”
Fairline sales director, James Powell, adds: “Boats.co.uk have an unrivalled reputation and years of Fairline experience so we are very pleased to welcome them back to the Fairline family. The appointment of Boats.co.uk is a clear demonstration of our continued focus on strengthening our dealer network in key yachting destinations around the world. We look forward to working with James, Nick and their teams to deliver the outstanding Fairline experience our clients expect.”
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