Yacht-focused radio station reaches 30,000 listeners in first month.
SuperYacht Radio, the new industry-focused radio station, today said it had reached over 30,000 listeners in its first month of broadcasting.
“This went way beyond our most optimistic expectations, we had hoped to have between two and three thousand listeners at best in our first few weeks. To have had over 30,000 listeners is absolutely brilliant,” said Dave Dempsey, co-founder of the station.
When asked what he attributed the initial success of the station to Dave said: “I think many things have come to play. Firstly it’s the unique nature of the station, the only SuperYacht community-focused radio station globally. Secondly, we play awesome music – up to date and relevant.”
Based in Palma de Majorca, the centre of the Mediterranean Yachting Scene, SuperYacht Radio’s studios are based in the Santa Catalina district, minutes from the old town and the international, leading-edge marina.
“We realised that there was a unique market for a yacht-specific communication station, commented founders, Maeve and Dave Dempsey: “There is a tight-knit community spread across the globe who, short of Facebook, had no real platform for communication or information,” said Maeve.
“It has been a roller-coaster ride all the way, but we have met some great people and our early success has been largely because of our association with the YACHTNEEDS people.”
The station has worked with Yachtneeds, embedding them in their App to reach over 18,000 Yachties.
In addition Sarrah Macey from the Global Superyacht Marketing group has devoted much of her time and resources to helping us with our Social Media and Marketing campaigns.
SuperYacht Radio adheres to Blue Revolution high standards to manage all of their imaging and commercial production:“ We looked at the big radio stations in the UK: Heart, Capital, Kiss FM, Absolute, and asked who do they use for their imaging. That is why we chose Blue Revolution – they have been incredible not only with the station image but also in advising on our Format and Sound quality. Plus we were lucky enough to attract top presenters like Graham Torrington, Chris Marsden and Andy Crane, house-hold names in the UK and Europe.”
We focus on being active in social impact -currently this involves getting the message out about the post-disaster recovery and aid efforts in the Caribbean,” said Maeve.
With environmental issues close to their heart, SuperYacht Radio aims to be proactive in charitable events and Ocean conservation.
“We were fortunate to meet with Guy Harvey when attending FLIBS and look forward to working closely with him on many of his conservation projects, as well as others, raising awareness and, where possible, funds,” concluded Maeve.
To hear the station you can visit their website at www.superyachtradio.com or download their App in either Android PlayStore or Apple App Store. You can also listen to them via the YACHTNEEDS App, iTunes, TuneIn and many other leading streaming services.