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Home > Daily News > Oyster To Boost International Presence at Cannes

Oyster To Boost International Presence at Cannes

Oyster Yachts will be at Cannes Yachting Festival 2018! Find out what the company has planned, including building Oyster awareness on the worldwide stage.

Stephen Parkinson, Sales Director at iconic English shipbuilder Oyster Yachts, has confirmed that the company will be attending this year’s Cannes Yachting Festival, where it will focus on boosting its interaction with worldwide prospects through an impressive display of its Oyster 745.

As Europe’s biggest boat show, Cannes Yachting Festival is a great opportunity to gain brand recognition on the worldwide stage. And one company who will be making the most of the opportunity this year is Southampton-based Oyster Yachts. Talking about the company’s plans for the festival, Parkinson said: “Although Oyster is very well-known in the UK, its not as well-known as we think abroad. At Cannes we tend to get a lot of people onboard who don’t know anything about Oyster, who we need to educate about the brand. This is something we haven’t always been good at, so this year we will be trying to step it up.”

Whilst there the Oyster team plans to explain who they are, what they do, and why they are so successful to a global audience. “Ultimately, we need to get across everything that makes Oyster sailing yachts so aspirational and iconic,” said Parkinson.

The team will also include representatives from the brokerage and charter teams, as well Parkinson himself who will be on hand to answer any questions about the building process of Oyster’s new-build yachts.

The festival prides itself on displaying the finest vessels from shipyard all around the world, so it is only fitting that Oyster will take one of its latest models, the stunning 745.

Graycious, Oyster 745 in Portsmouth RI

The Cannes Yachting Festival 2018 will be held over three sites – the ‘Vieux Port’, the ‘Port Pierre Canto’ and the “Palais des Festivals” – and runs from the 11th-16th September. To visit Oyster onboard, please make an appointment with the team beforehand.