The governing body of sailing worldwide, formerly known as ISAF, has officially announced its rebrand to ‘World Sailing – A Sport for Life’.
At the heart of the federation moving forward is a significant focus on change for the better. More transparency, better communication, stronger governance and greater accountability are the four main aims of the new leadership team and the rebrand to World Sailing represents their commitment to those aims.
Malcolm Page, Chief Marketing Officer of World Sailing, said, “We are really looking forward to a new era of sailing governance and myself and the team are determined to make World Sailing the best that it can be.
“It feels natural to develop our brand as the organisation evolves. The new identity satisfies all of the existing positive expectations of what our previous mark stood for, whilst moving the brand forward to acknowledge the maturity, functionality and diversity of sailing.