Ashore Marine has moved. The new face of the yacht provisioning company is located halfway up Avenida Argentina at number 45. The shop is bright and airy with a white tiled floor and whitewashed walls. It’s cooling interior is the perfect antidote to the searing heat outside. Adorning the walls are industrial style wooden shelving, held up with exposed piping. The minimalist approach allows the clothing and bags to do the talking.
When I met with Rita, owner of the 5-year old business, the new shop had only been open for a week and was already busy. Originally from Sao Paolo, a 21-year-old Rita was sent away to travel by her father and has never looked back. She remembers arriving in a very different Palma back then in 2001, with only a handful of marine companies operating and about thirty crew, on five boats in Club de Mar. She started out as Chief Stew on a 45-metre motor yacht where she learnt her trade with the same owner for seven years before moving across to STP. By 2013 she was ready to run her own business and Ashore Marine was born.
Run with husband Manolo, a fishmonger in Mercat de l’Olivar for 30 years, the couple wanted to offer boats a quality, bespoke provisioning service covering food, drink, toiletries, berthing, bunkering, concierge, technical services & support, bedlinen and uniforms. Having the shopfront allows mum of 15-month-old Lassia to show off the uniforms and linen, and enables clients to be able to try them on and view the various ranges. The quality of service ensure that clients return time and again and that word of mouth is strong for the company.
Rita wanted the offering to be different from the more typical crew brands on offer in the market. Currently in stock are Zhik, suppliers of Dongfeng the winning Volvo Ocean Race team; Gill skorts and shorts; Henri Lloyd polos and t-shirts; Sol’s organic wear, plus a range of affordable clothing perfect for day work. All the brands can be customised, and logos added. An important lesson Rita learned in her time aboard, is that a comfortable crew, is a happy crew, especially in the temperatures that we are experiencing this summer. This is why she has chosen these tried and tested brands. Also in stock are a range of nautical style linen dresses, and bags made from repurposed sails.
For Chief Stews looking to dress their boats, Ashore Marine is carrying the Italian range Linea Mare Linen. The bespoke linens are beautifully detailed and luxurious, and will add finesse to any boat. Discover towels, bed linen and plush bathroom slippers. Everything to make guests feel loved.
The shop is open from 9:30am-1:30pm and 5pm to 8pm in the Summer months, and 9am to 6pm in Winter. You can also visit their online store at www.ashoremarine.com. I highly recommend dropping in to see Rita to see what she can create for your team. You are guaranteed to leave with a smile, feeling like you are the most important person in the world.
To contact Ashore Marine:
Avenida Argentina 45, Palam, 07013
+34 971 464 767
+34 637 138 405