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Doyle Sails changes ownership

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Doyle International has been sold to its New Zealand affiliate. Terms were not disclosed but the deal will be effective from July 1st.

Doyle Sails New Zealand has announced its ownership of Doyle International. The leadership team, headed by Mike Sanderson, David Duff and Richard Bouzaid, will also have controlling interests in the Doyle Salem loft and Doyle Sails Europe (UK).


The new owners have seen an opportunity to drive the Doyle brand to new levels of strategic growth. “Since the revolutionary invention of the Stratis membrane technology, the directors of Doyle Sails New Zealand have been inspired to relentlessly innovate and evolve,” says a statement. “This visionary group feels that the time is right to branch out from Doyle Sails New Zealand to a more unified global one-brand approach. Unity will be the greatest weapon in defining the future of the Doyle brand.”

Sanderson, a well known competitive sailor, has been involved in sail programs and integral to design and build teams for the Volvo Ocean Race, America’s Cup and other events. He sees opportunities in the Grand Prix sailboat market. “Our sport and marketplace is going through exciting and fast-paced change and we are in a perfect position to build on the strong foundation of the Doyle brand whilst moving forward in a new direction to meet the changing needs of our customers,” said Sanderson in the statement. “This new strategic direction has been under development for some time and we are all very excited about the potential ahead of us.”

Robbie Doyle, founder of Doyle Sails, will continue with the company by managing superyacht and other special projects. “I founded Doyle Sails back in 1982 and since then it has grown to 80 lofts around the world,” he said. “Design and performance have always been our strengths but above all else it is the people behind the brand that have made it a success. I feel certain that we have the right team to grow and develop the Doyle brand.”

.“We have the product in Stratis and we have the people and lofts strategically placed around the world to service the key markets,” said David Duff, director, in the statement. “Getting us all singing off the same song sheet is only going to make us even stronger as a group to take on our competitors and grow the Doyle brand across all markets.”

The company also announced that Jez Fanstone is the new Corporate Manager and Terry Nicholas is Business Development/Chief Financial Officer. Jez is a past Volvo Ocean Race skipper, sailmaker, Olympic coach and Team Director. Nicholas is a Chartered Accountant and Business Development specialist. He has acted as Group CFO for Doyle Sails NZ during its transformation over the last five years. He has a background in Olympic sailing and Olympic programme management.